Packaging in 2024 and Beyond
There are many new packaging trends that we’re seeing from new designs and colors to incorporating new technologies into packaging. Most notably, we’re seeing many companies transition to more sustainable and eco-friendly packaging solutions.
In this blog, we’ll take a deeper dive into what companies can do with their product packaging to make it more sustainable, what types of technology can be (and maybe should be) incorporated into packaging, as well as this year’s latest and greatest trend designs and colors for 2024.
Sustainability
There is a significant push to move towards complete sustainable packaging in 2025. But what does it mean to be “sustainable”? While it is a loaded question, we’ll try to break it down the best we can! There are different ranges of comfortability when it comes to sustainable solutions for product packaging. Companies may want to make small changes so as not to sacrifice the overall feel and look of their packaging. Some companies want their entire packaging to be completely recyclable. We’ll go into the little and the big moves you can make! Let’s look into the most commonly used materials in our industry to get more into the details.
Plastics
The dreaded word! Or is it? What if we told you that you could reduce your carbon footprint with one simple change? Well, you can! A&H offers 100% post-consumer recycled plastics. This change can usually be made with very little cost difference and very little difference in the look and feel of the plastic
Paper/Cardboard
Companies can always switch from plastics to paperboard options to make an even more significant environmental impact. Paper is one of the most widely recycled materials in the world. Paper/board products can be used to manufacture many products including boxes, cards, accessory hangers and much more! We have even taken it a step further and are proud to offer hemp paper as a sustainable option. Harvesting and producing hemp paper is much more sustainable than regular paper products. You can read more about hemp paper, and the sustainable harvest process in our blog on hemp paper.
A&H is also proud to have our FSC certification in our QD factory in China, where all our materials are sustainably sourced based on FSC regulations.
Foils/inks
Well, how about the logos? How does that affect our environment? Many print foils are so thin, that the foil dissipates during the re-pulping process. The Foil Stamping and Embossing Association did a study on the recycling process of foil-printed materials. The study concluded that all paper that had foil on it was able to be recycled and reused through its normal process. For those still not wanting to take the chance, water-based inks are always an option! Water-based inks are fully recyclable and can allow customization and product branding just as well as foils!
Message
At this point, you might be asking yourself, “How will the consumer know to recycle this packaging?” The simple answer to that is you can add the proper recycling symbol right on your packaging. Additionally, you can also add your own story or messaging right to your product packaging sharing your commitment to the planet!
Trending Designs
Let’s shift our focus from the technical talk to the fun stuff - trends and design! For 2024, we put out 3 different trends: Spring/Summer, Fall/Winter, and Holiday. Many brands are using 2024 as a chance to rebrand/reimage. These trends might be insightful and helpful to you if you fit this category!
Spring/Summer Trends
This trend features a mixture of vibrant colors, contrasting finishes, and striking textures that are designed to set your packaging apart from the competition. The bright and eclectic color palettes show a common theme of escapism and encourage individuals to embrace their uniqueness. It also promotes uplifting others and sharing the qualities that make everyone unique. Click Here to view the full collection.
Fall/Winter Trends
For something completely different from Spring/Summer, this trend features botanical motifs and earthy, luxurious patterns and colors. This trend focuses more on the physical sense of touch and 3D elements giving the end consumer more of an experience with the product. This also creates a memorable unboxing experience that leaves a lasting impression and exudes an air of relaxed sophistication. It reminds us to take a moment to appreciate the world around us. Click Here to view the full collection.
Holiday Trends
Looking to get started on 2024 Holiday packaging? Our 2024 Holiday Trend is the perfect inspiration for you to start with. We see a push towards grounded, rich color palettes integrated with nature patterns that bring a sense of comfort as well as a level of sophistication and luxury. The goal is to create packaging that is both visually appealing and sentimental. This way, you’re not just providing a product. You’re providing an experience and a memory. For more inspiration, visit our website Click Here to view the full collection.
Refreshing Your brand
Maybe it’s time for your brand to refresh its look. It could be you’re taking a more sustainable approach to your packaging or that you would like a new look. We’re seeing a trend of rebranding in 2024 as a way to stay relevant in the market. Many companies are switching to a more ‘brand storytelling’ format that gives a story to go along with their company or the product they are selling. Whatever your reasoning, let A&H be the helpful hand and give you inspiration to revitalize your look!
Conclusion
The packaging landscape is undergoing a transformative journey in 2024, marked by sustainability, technological advancements, and captivating designs. Companies that embrace these trends are not only staying relevant but also contributing to a more eco-conscious and innovative future. Whether it's a sustainable shift or a rebranding initiative, 2024 offers exciting possibilities for the world of packaging.
Need a packaging refresh? We’re here to help!
Contact Us today to schedule your free design consultation.
References:
*https://thefoilprintingco.com/usa/blog/post/is-foil-printing-recyclable#:~:text=Printed%20foil%20is%20so%20thin,it%20into%20the%20recycling%20bin.